For most companies, Facebook is important in their day to day  activities. It becomes integral in their social media campaigns and  sharing information with people who like the brand. With billions of  people using the site throughout the day, it becomes the ideal place to  share your information everyday. You fans therefore are the key to your  presence on facebook. If people do not know what you do, then there is  no point publishing online. What you share, other people must see and  notice. A strong fanbase that supports your products becomes a natural  magnet for more people to like you. This is why many businesses at their  initial stage on facebook, buy fans to give their profiles the much  needed stimulation. It is a catalyst for the growth of your company’s  popularity. 
Your company activities appear on the news feed of your fans whenever  you update, making it a fantastic opportunity for you to be visible  regarding your activities just as much as their friends’. When people  regularly find you on their home pages, whenever they log in, it creates  a sense of mutual respect and understanding. Publishing important and  relevant content is the company’s responsibility in order to strengthen  that trust between you and the fans. When your fans like the page, it  automatically appears on their friends’ feed, enabling a lot more to  visit your page. The number of fans you have in on a page determines the  order of the search results. When you usually type in a name in the  search area, a drop down list appears with suggestions and that list is  mostly compiled by the popularity or by the number of likes by your  friends. This clearly shows that gaining popularity also means gaining  more followers to your fan page. 
If you have just set up a page for your business, then it is time you do  something about the ‘likes’. It is not advisable to wait until people  find you and like your page, as it might not happen that way. Sometimes  your existence on facebook may never be revealed to people unless you  make yourself known. Buying facebook fans is a clever way of getting  that kickstart. It will give you the exposure you need and the momentum  to gain more likes. The fans you buy also could be your buyers  eventually, if you promote your business properly. The fans you buy  should be relevant to your target consumers and their geographical  location if you are really serious about selling your products to them. A  fan page that does well among users ultimately gains popularity even  outside the country because Facebook users can have friends all over the  world and the fan page content is available to all of them. People who  like your page are the driving force of online marketing for your  business, making the free use of facebook profitable and worthwhile.
By: Sabrina Stone 
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