Whether your goal is to increase your standing in your industry or announce a great new product to the world, creating a winning exhibition is a vital step to reaching your objective. At the typical trade show, there are hundreds of trade show booths for guests to visit. It's important to create an appealing display that is eye-catching and that will stand out. Selecting a sharp, focused theme for your trade show booth will help your business put its best foot forward.
Choosing Your Strategy
Before deciding on a theme for your trade show booth, it is important to determine your strategy for the event. If your goal is to win over guests with your polished sales team, you may want a booth that gives you more access to the crowd. If your goal is to gain recognition, larger displays will stand out and attract visitors to your booth.
Types Of Trade Show Booths
In order to gain exposure for your company and its products, it is important to rent a booth that will complement your goals. Here is a look at some ways to strategically choose between different booth designs.
Linear Exhibit Booth - Linear booths provide plenty of wall space that can be used to display logos and pictures of products. Linear exhibits allow you to create an appealing visual experience for guests. The one drawback is that this arrangement can "box in" your representatives and prevent them from interacting with the crowd.
Peninsula Exhibit Booth - The peninsula booth is surrounded by aisles on three of its sides. This allows your business an opportunity to showcase its visuals and meet with guests at the same time.
Island Exhibit - If sales is your main objective, consider the island exhibit. This type of booth is surrounded by aisles on all for sides. An island booth gives your sales representatives the freedom to interact with passing guests and promote your products and giveaways.
Choosing the Right Trade Show Booth Displays
Finding the right combination of displays can help you to fully compliment your booth. Trade show displays help you show off your products and market your business. Here is a look at booth displays that are commonly featured in trade show booths.
Modular Displays - Using a modular display is a great way to get your exhibit noticed. Modular displays are designed to fit within the parameters of trade show booths, but they are tall enough to rise above the crowd and project your logo across the room.
Pop-up Displays - Pop-up displays are portable for a convenient set-up, but they give the solid appearance of an additional wall. These displays work well with island booths and allow you to display your products and services while freely interacting with the crowd.
Table Displays - Well-placed table displays can be used to provide detailed information on products or services. When guests view a table display, they are close enough to be able to focus on its message. Table displays are also a great way to highlight product giveaways and special offers.
Banner Stands - If you have a new line of products that you want everyone to see, banner stands are a great way to advertise. Placing high quality images of your product on a banner stand will catch the attention of guests who are passing by.
Whether your goal is to increase sales or promote brand visibility, creating an appealing trade show exhibit can help. Renting the right type of trade show booth and strategically arranging your trade booth displays will allow you to create a memorable exhibition.
By: Donna Stewart
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